Shereé Whiteley

mdg, A Freeman Company • 25th June 2024

Agency Marketing: Are You & mdg Meant to Be?

I developed this interactive quiz as a delight tactic for mdg's clients. Members of the marketing agency's account team included a link to the quiz in a Valentine's Day themed email to their clients.

Partenza Travel, a Virtuoso Agency - • 4th January 2020

Spain Destination Page, Partenza Travel, a Luxury Travel Agency

I researched and developed the copy for this landing page focused on luxury travel to Spain as part of my freelance work for Partenza Travel.

Partenza Travel, a Virtuoso Agency - • 4th January 2020

Cyprus Destination Page, Partenza Travel, a Luxury Travel Agency

I researched and developed the copy for several landing pages focused on destinations around the world, promoting Partenza Travel's luxury travel planning services.

18th October 2022

Spotify Ad, American Marketing Association

I developed this script for a Spotify ad as part of the American Marketing Association's membership campaign.

Instagram • 25th June 2024

The Car Wash Show 2024 Sizzle Reel

The Car Wash Show is so well-known in the car care community that it's commonly referred to as just "the show." I leveraged its notoriety and language used in attendee interviews to develop the concept seen in this video: "the __ show." The words seen between "the" and "show" highlight the benefits of participation and position The Car Wash Show as the ultimate destination for industry professionals, using their own words.

7th June 2024

SuperZoo 2024 Social Ad

7th June 2024

InfoComm 2024 Social Ad

Google Docs • 10th May 2024

InfoComm 2024 Sponsorship Sales Email

An email to registered exhibitors for InfoComm 2024 (the largest pro AV trade show in North America) upselling sponsorship opportunities.

10th May 2024

MINExpo 2024 Social Ad

Video ad for Facebook and Instagram promoting MINExpo 2024. Intro copy: "Every mining innovation. Professionals in all sectors. Suppliers from across the globe. That’s what you’ll find at MINExpo."

Google Docs • 10th May 2024

Display Ad Examples

A little taste of some of the display ad suites I've created.

9th September 2023

Segmented emails, AIAA 2023 campaign

18th October 2022

World Pet Association, SuperZoo Attendee Email

This email was sent to pet industry professionals (primarily chain and independent pet store owners) who had registered for SuperZoo, North America's largest pet retail event, as a "delight" tactic to drum up excitement/boost attendance rates.

18th October 2022

Promotional Email: REO Speedwagon + Pet Puns (Yes, Really)

One of my all-time favorites! I was tasked with creating a headline that contained a "pet pun" and conveyed the main point of the email — that tickets for REO Speedwagon were on sale. It resulted in an email that earned high praise from agency leaders and the client.

International Baking Industry Exposition • 18th January 2022

IBIE 2022 Trailer

I created the script for this promo video, for the International Baking Industry Exposition. It uses the campaign concept (which I also developed), Baked In, as a framework for highlighting key features of the triennial show.

19th October 2021

Attendee Brochure, BOMA

This comprehensive brochure was mailed to prospects as part of BOMA's 2020 attendee acquisition campaign.

19th October 2021

Local Prospects Postcard, XPONENTIAL

This postcard was mailed to local attendee prospects as part of the XPO attendee acquisition campaign.

19th October 2021

Awareness Postcard, National Restaurant Association Show

This postcard was part of the National Restaurant Association Show's attendee acquisition campaign (awareness phase). Dates & show info were added to the back panel prior to mailing.

19th October 2021

Print Ad, The MedTech Conference

This print ad was developed as part of the concepting process for The MeddTech Conference.

Partenza Travel, a Virtuoso Agency • 19th October 2021

Website Copy: Partenza Travel

I developed the brand voice and website copy for the launch of Partenza Travel, a luxury travel service.

19th October 2021

Save the Date Postcard, Digestive Disease Week

This postcard was mailed at the beginning of the 2022 Digestive Disease Week attendee acquisition campaign.

19th October 2021

VIP Program Invitation Mailer, SuperZoo

This folding mailer was sent to VIP buyer prospects as part of the SuperZoo attendee acquisition campaign. Panels connect to form headlines that tout program/show benefits, and all the central words form "You are the top dog" when the piece is completely unfolded. The center design and message accompanied a tear-off card with show info, so that recipients could hang the center piece on their wall.

PicMonkey Blog • 30th March 2016

Blog Post, PicMonkey

I created this post for the PicMonkey blog to help users explore the company's photo editing and design tools. By collaborating with our customer success and engineering teams, I was able to address common pain points and provide insider tips to help our audience get more out of the tools while crafting trendy birthday cards.