18th October 2022

World Pet Association, SuperZoo attendee email

This email was sent to pet industry professionals (primarily chain and independent pet store owners) who had registered for SuperZoo, North America's largest pet retail event, as a "delight" tactic to drum up excitement/boost attendance rates.

18th October 2022

World Pet Association, SuperZoo attendee email

This headline is one of my all-time favorites! I was tasked with creating a headline that contained a "pet pun" and conveyed the main point of the email — that tickets for REO Speedwagon were on sale. That wasn't an easy one, but it resulted in an email that earned high praise from agency leaders and our client.

18th October 2022

Spotify Ad, American Marketing Association

I developed this script for a Spotify ad as part of the American Marketing Association's membership campaign.

National Restaurant Show • 18th October 2022

Ready for What's Next

There’s just no better place to get inspired. From watching chef demos to smelling and tasting amazing new products – it is an unmatched experience.

It’s about connections for me. Everyone comes to the Show. If your job has anything to do with foodservice, this is where you need to be.

18th October 2022

ASAE Landing Page

This landing page was developed as part of a lead generation campaign for ASAE/ABSI Business Solutions. I created an email series and display ad set that directed to this page, which prompts prospects to download free content. Prospects are then put into a nurture email series to cultivate the lead and feed them information about the featured software solution.

International Baking Industry Exposition • 18th January 2022

IBIE 2022 Trailer

I created the script for this promo video, for the International Baking Industry Exposition. It uses the campaign concept (which I also developed), Baked In, as a framework for highlighting key features of the triennial show.

19th October 2021

MAXIMUM FLAVOR, MINUS THE MEAT | About Town Magazine

Article for About Town Magazine highlighting San Diego-area restaurants with creative vegetarian dishes (sponsored).

SF Weekly • 19th October 2021

One Found Sound: Meet the Upstart S.F. Orchestra That Wants a Boisterous Crowd -- And Doesn't Have a Conductor

Q&A article created for SFWeekly.

19th October 2021

Attendee Brochure, BOMA

This comprehensive brochure was mailed to prospects as part of BOMA's 2020 attendee acquisition campaign.

19th October 2021

Local Prospects Postcard, XPONENTIAL

This postcard was mailed to local attendee prospects as part of the XPO attendee acquisition campaign.

19th October 2021

Awareness Postcard, National Restaurant Association Show

This postcard was part of the National Restaurant Association Show's attendee acquisition campaign (awareness phase). Dates & show info were added to the back panel prior to mailing.

19th October 2021

Print Ad, The MedTech Conference

This print ad was developed as part of the concepting process for The MeddTech Conference.

Partenza Travel, a Virtuoso Agency • 19th October 2021

Luxury Travel Agency

The way we work, live, and travel is changing—and it’s never been more important to know exactly what to expect before you arrive. Whether you’re planning months or years in advance, our experienced luxury travel designers will help you get the most out of your leisure time and make sure you’re comfortable every step of the way. Just pack your bag and enjoy an experience that’s completely high-end, and completely you.

19th October 2021

Save the Date Postcard, Digestive Disease Week

This postcard was mailed at the beginning of the 2022 Digestive Disease Week attendee acquisition campaign.

19th October 2021

VIP Program Invitation Mailer, SuperZoo

This folding mailer was sent to VIP buyer prospects as part of the SuperZoo attendee acquisition campaign. Panels connect to form headlines that tout program/show benefits, and all the central words form "You are the top dog" when the piece is completely unfolded. The center design and message accompanied a tear-off card with show info, so that recipients could hang the center piece on their wall.

19th October 2021

Enlighten Concept Postcard

This postcard was created during the concepting phase for Enlighten Americas, an intimate lighting design conference. It demonstrates how the concept makes use of "light" words to connect to the audience and the event.

Blog • 9th August 2016

9 Steps: The Basics of Battle Cards (What, Why, How)

Installment of the blog series I created for PandaDoc.

PicMonkey Blog • 30th March 2016

Style Up Your Salutations with DIY Birthday Cards | PicMonkey

Is it just us, or are there a million ways to say “happy birthday”? Between office email threads, social media posts, and party hat emojis, it’s clear that technology has changed the birthday messaging game. But card enthusiasts need not be left out of this shift in salutations. We’ve rounded up some trendy ideas so you can create a seriously stunning DIY card faster than you can find the perfect birthday cat meme.

Wisdom (allegedly) comes with age. Help your birthday card recipients feel like