Shereé Whiteley
Copy director. Word nerd. Alliteration adorer.
Foundational copy for rebrand
Print ad example, SuperZoo 2023 campaign
Segmented emails, AIAA 2023 campaign
World Pet Association, SuperZoo attendee email
This email was sent to pet industry professionals (primarily chain and independent pet store owners) who had registered for SuperZoo, North America's largest pet retail event, as a "delight" tactic to drum up excitement/boost attendance rates.
REO Speedwagon + pet puns (yes, really)
This headline is one of my all-time favorites! I was tasked with creating a headline that contained a "pet pun" and conveyed the main point of the email — that tickets for REO Speedwagon were on sale. That wasn't an easy one, but it resulted in an email that earned high praise from agency leaders and our client.
Spotify Ad, American Marketing Association
I developed this script for a Spotify ad as part of the American Marketing Association's membership campaign.
Ready for What's Next
There’s just no better place to get inspired. From watching chef demos to smelling and tasting amazing new products – it is an unmatched experience.
It’s about connections for me. Everyone comes to the Show. If your job has anything to do with foodservice, this is where you need to be.
It’s about connections for me. Everyone comes to the Show. If your job has anything to do with foodservice, this is where you need to be.
ASAE Landing Page
This landing page was developed as part of a lead generation campaign for ASAE/ABSI Business Solutions. I created an email series and display ad set that directed to this page, which prompts prospects to download free content. Prospects are then put into a nurture email series to cultivate the lead and feed them information about the featured software solution.
IBIE 2022 Trailer
I created the script for this promo video, for the International Baking Industry Exposition. It uses the campaign concept (which I also developed), Baked In, as a framework for highlighting key features of the triennial show.
MAXIMUM FLAVOR, MINUS THE MEAT | About Town Magazine
Article for About Town Magazine highlighting San Diego-area restaurants with creative vegetarian dishes (sponsored).
One Found Sound: Meet the Upstart S.F. Orchestra That Wants a Boisterous Crowd -- And Doesn't Have a Conductor
Q&A article created for SFWeekly.
Attendee Brochure, BOMA
This comprehensive brochure was mailed to prospects as part of BOMA's 2020 attendee acquisition campaign.
Local Prospects Postcard, XPONENTIAL
This postcard was mailed to local attendee prospects as part of the XPO attendee acquisition campaign.
Awareness Postcard, National Restaurant Association Show
This postcard was part of the National Restaurant Association Show's attendee acquisition campaign (awareness phase). Dates & show info were added to the back panel prior to mailing.
Print Ad, The MedTech Conference
This print ad was developed as part of the concepting process for The MeddTech Conference.
Luxury Travel Agency
The way we work, live, and travel is changing—and it’s never been more important to know exactly what to expect before you arrive. Whether you’re planning months or years in advance, our experienced luxury travel designers will help you get the most out of your leisure time and make sure you’re comfortable every step of the way. Just pack your bag and enjoy an experience that’s completely high-end, and completely you.
Save the Date Postcard, Digestive Disease Week
This postcard was mailed at the beginning of the 2022 Digestive Disease Week attendee acquisition campaign.
VIP Program Invitation Mailer, SuperZoo
This folding mailer was sent to VIP buyer prospects as part of the SuperZoo attendee acquisition campaign. Panels connect to form headlines that tout program/show benefits, and all the central words form "You are the top dog" when the piece is completely unfolded. The center design and message accompanied a tear-off card with show info, so that recipients could hang the center piece on their wall.
Creative concept execution, postcard
This postcard was created during the concepting phase for Enlighten Americas, an intimate lighting design conference. It demonstrates how the concept makes use of "light" words to connect to the audience and the event.
9 Steps: The Basics of Battle Cards (What, Why, How)
Installment of the blog series I created for PandaDoc.
Landing page, PicMonkey
Let's Get in Touch
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